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Franchise Opportunity

A Lash Studio Custom Built For You

Why Lashes by Shigeru?

Lashes by Shigeru has quickly become a community staple, drawing local and celebrity clients from all around the Los Angeles area. The salon is known for using its own line of top-quality Japanese AirLash™ eyelash extensions, adhesives, and growth serums. With Shigeru’s unique patent pending artificial eyelash design and groundbreaking technique of applying extensions, Shigeru’s clients receive natural, strikingly defined lashes. The results and reviews from our satisfied clients speak for themself!

Why Eyelash Extensions?

Eyelash extensions are disrupting the beauty industry. Lashes are a lifestyle, an addiction, and so much more than a fad. Lashes are a part of a woman’s beauty regimen.

How big is the lash extension industry?

The eyelash extension industry has 62 billion reasons why you should invest in a Lashes by Shigeru franchise. According to statista.com, the health, beauty and cosmetic industry has proven to be nearly recession proof and has grown continually every year since 2004. The United States has the largest cosmetic industry in the world and has exploded since millennials entered the job market, accounting for over 56,000 jobs.

2015

billion

2017

17.7

billion

2019

18.8

billion

The Health and Beauty Industry Continues To Grow (from statista.com, United States, NPD Group, 2010 to 2019)

investment

When you invest in the Lashes by Shigeru brand, you are investing your time, money, and future into a premium brand. While we offer a high-quality service, we have custom designed our systems and processes to be lean and efficient to allow a competitive buy-in and help you get up and running quickly.

Eyelash salon estimated financial performance:

$454 - $880K

Revenue Potential

$112 - $205K

Operating Profit Potential

$148 - $298K

Inline Build Out

Frequently Asked Questions

What makes our studio unique?

Our pricing structure and our own line of Japanese AirLash® products. Our team has invested time in researching and developing a business model that merges Japanese quality craftsmanship with the relaxation of a Japanese spa. Our clients feel relaxed and recharged after their eyelash extension treatment.

What is a good site for a studio?

Lashes by Shigeru is a premium eyelash extension service company. Location is a valuable part of your marketing efforts. A great location can actually reduce your marketing spend. Lashes by Shigeru has proven to be successful in A locations with high traffic and B+ locations with at least one preferred amplifier brand nearby. When you start the process with Lashes by Shigeru, we will review territory maps and discuss preferred population and income demographics.

How much does a studio cost?

A Lashes by Shigeru studio has low overhead and a low build out cost. The actual cost of a store can vary from market to market.

Why is this a good business model?

Eyelashes are one of the easiest things to improve a client’s overall confidence and beauty. Moreover, women love that it saves time because they no longer need to hassle with a morning routine of applying mascara and other makeup regimens. For these reasons, our clients come back to maintain their lashes, creating a natural recurring business.

Do I need lash experience?

No. Lash or beauty industry experience is not necessary to own and operate a Lashes by Shigeru franchise. We provide corporate training and work with you to recruit, hire and train an excellent staff.

How do I train employees?

We have expert trainers to build your staff. Our proprietary training model has produced many master lash artists. We will help you every step of the way to make sure that your staff is properly trained before opening your doors.

Do customers come back?

Yes! Customers come back at regular intervals for maintenance and to keep their lashes looking great. On average, a client will come every two or three weeks for a fill, providing a source of recurring revenue.

How do I market my business?

You will have an assigned marketing expert that will develop a marketing plan based on your territory, population density, studio location and competition.

Can I scale this business?

Yes! A Lashes by Shigeru studio can be scalable and we offer multi-unit solutions as well.

Testimonials

I have been there once but I will come back again. Their service was great and I'm so happy I made appointment with Shigeru.
- Jila S.Beverly Hills, CA
I've been going to Shigeru for my eyelash extensions for the past 2 years. Honestly, he and his well trained team has done the best and most comfortable lash extension for me. I've tried other places when I lived up in the Bay area, but they did not compare to the technique and style Shigeru has.
- Sayuki S.Carson, CA
So this is my first time doing eyelashes .. I was a little nervous on how it's going to look. Shigeru did an amazing job!!! It looks so natural.. it's exactly what I was looking for. Thanks Shigeru!!!! I will definitely come back for a fill. Also, Martin helped me prepare for my appointment. I'm so glad that I found your place... I highly recommend Shigeru
- Lani L.Beverly Hills, CA
A very relaxing and comforting experience. The salon is super clean and zen. I always fall asleep and wake up beautiful. Another important note, I experience zero burning, these folks here are the real deal. Quality.
- Jill T.Marina del Rey, CA
First time having lash extensions!!! What an amazing experience! They look natural! Exactly what I asked for, Lucy was so professional and her light fingers turned my dull eyelashes into magic!! Thank you so much, I will be back in three weeks for a fill in! From a very very happy customer!
- Natalie K.Los Angeles, CA
I wish there were more stars I could give this company! They're absolutely the business in LA. I love love love my lashes and everyone says they look so natural. I'm a tv executive so I'm around a ton of talent and artists and it feels so good to be complimented on my lashes. All the his technicians are amazing. You will never be disappointed by their service. Always on point!
- Mamie C.Los Angeles, CA
This is my first time doing eyelash extensions and Jiyoung was super patient with me and did a wonderful job. She was also so accommodating when I wanted to be a touch-up and change the looks a bit! I would highly recommend her! And it was so relaxing, I fall asleep both time when I was there! Thank you, Jiyoung!
- Eva Y.Hong Kong, China
I recently moved had my lashes done 2 weeks ago by a different salon and they turned out terrible. I desperately searched for a salon that specialized in Japanese eyelash extensions because I'm super picky. I found Lashes by Shigeru and booked an apt with Lucy who took the time to remove my weirdo lashes and replace them all with the most amazing luscious lashes.
- Em W.Newport Beach, CA
Shigeru is my favorite, I fall asleep every time I go bc of how relaxing it is. Make sure to make an appointment in advance because he gets booked really fast!
- Jackie R.Los Angeles, CA

Press

Celebrity eyelash extensions artist and our Master Lash Technician, Shigeru Hanai, was featured in Nail It! magazine.

Read Article

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